This is simply brilliant. I have three envelopes right in front of me. This kind of creative non-violence is just the kind of thing that generates lots of negative branding, and makes companies crazy. Will it change much? No, not from this alone. But the more of these stunts that we pull, the more expensive it gets, and the more their board rooms waste expensive time discussing these negative branding guerilla tactics.
Send ’em all your love. Do it now.
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